What is Contagious Fear?
Heroes, idols, and archetypes; We all have someone in our lives we look up to and admire. Our admiration of these heroes elevates them to a superstar status that we mimic and aim to apply in our own lives. As a child, I remember my dad loved liver and onions with a side of mashed potatoes. I don’t know of any children who actually like liver, let alone many adults, but seeing him enjoy this made me want to try it. To this day I enjoy an array of dishes that people important t
The Problem with Swim Lesson Guarantees
I love a good deal. A bargain, a steal, catch of the day. These all leave you with the satisfaction of knowing you got something worthwhile. So many companies believe so strongly in their goods and services that they offer a guarantee that you will love it or it is free. It will last so long or it is replaced. If it is guaranteed then what is the problem?
A guarantee is a promise that something will be fulfilled. It helps reinforce the customer's decision to buy so they fee
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